Signature deals that improve the community by bridging the transaction gap.





New Downtown Brokerage was founded by Ed Rosenthal in 1985 and became the leading broker of historic property in Los Angeles from its inception.  In 1998, Ed Rosenthal moved to Grubb & Ellis Company where he brokered all the acquisitions in The Old Bank District for developer Tom Gilmore leading to a loft recovery in downtown.  In 2003, Ed founded the Urban Redevelopment Team at CB Richard Ellis Company which became the transaction and information leader in the downtown Los Angeles adaptive reuse boom.

New Downtown Brokerage has a history of locating real estate opportunity for clients through a network of established relationships and careful pruning of market information.

New Downtown Brokerage provides full service marketing of commercial property in addition to off-market information for clients.



Our Executive Team


Ed Rosenthal, Managing Principal

ed rosenthal

Mr. Rosenthal, Managing Principal of New Downtown Brokerage, delivers sophisticated performance in complicated markets.  At Grubb & Ellis, Ed negotiated all the downtown acquisitions for Edison developer, Andrew Meieran, as well as the complex series of leases, purchase options, management and sales contracts for the pioneering loft complex of Tom Gilmore.  


In 2003, at industry leader CB Richard Ellis, Ed’s Urban Redevelopment team focused on the redevelopment of historic property and land sales for ground up development.  His projects included the premier Eastern Columbia redevelopment, in which he continues to play a role.


In 2010, Mr. Rosenthal reopened New Downtown Brokerage. The firm completed the Eastern Columbia  investment cycle for developer KOR and Lubert Adler Investment Fund, and  the transfer of the historic Clifton’s Cafeteria building on Broadway to Andrew Meieran.


Ed currently serves as a member of the Board of Directors of the Historic Downtown Business Improvement District, and is a founder of Urban Marketplace of the Urban Land Institute in Los Angeles.  He created the motto for Urban Marketplace, which summarizes his philosophy, “Make a Deal, Make a Difference.” He is also an advisor to Kid City, a program of the Urban Foundation.




Christopher Cooney, Capital Markets Director

christopher cooney

Mr. Cooney, Capital Markets Director of New Downtown Brokerage, Christopher Cooney’s real estate career spans two continents, commencing in the 1970’s and specializing in the purchase, redevelopment and sale of office buildings in the West End and City of London. Since coming to America he has represented numerous clients both domestic and international in nature, on whose behalf he has bought or sold approximately ten million square feet of primarily office property and development land.









Jacob Van Horn, Leasing Director

jacob van horn

Mr. Van Horn, Leasing Director of New Downtown Brokerage, is the newest addtion to the firm. Jacob previously served as the Vice President of a local boutique firm in Los Angeles before transitioning to New Downtown. In addition Jacob brings over a decade of experience in the hospitality management industry. This allows him to specialize in restaurant and hotel deals, a key market in the emerging areas of Downtown Los Angeles.  


Since joining the firm Jacob has placed Sonoratown in the Fashion District, who was recently named by LA Eater as the best taco shop in Los Angeles in the last decade. Jacob has also placed Marinate, a venture by former exectives of an international quick service restaurant chain, on Melrose and is currently assisting them in expanding further.


Jacob is also heavily civically engaged in Downtown Los Angeles. In 2017, Jacob was elected in a special election to serve as a neighborhood councilman respresenting the Historic Core neighborhood. He currently sits on the livability committee as the co-chair and also sits on the government liasion committee.